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If you run a fencing company, global domination might not be on your cards. This means your target audience will be those who live in your business’s vicinity.
And one of the most effective ways of attracting them is by hiring fencing SEO services.
After all, people do not walk down the streets these days hoping to run into a fencing company.
Instead, they pick up their laptops, search “Fencing Company Near Me” on Google, and call the business that appears on top of the search engine.
With the help of local SEO, that company can be yours.
Not sure how?
Allow us to clear the confusion.
In this blog, we’ll go over the SEO for Fencing Companies:
1. Research Local Keywords
The whole point of local SEO is to draw in local customers. So, it only makes sense that the keywords you use should be relevant to what they are searching for.
But here’s the thing, though.
How exactly do you find out what people are typing on Google?
You’d need to possess telepathic superpowers to make that happen.
Well, that’s not necessarily true.
Tools like Keyword Planner, KWFinder, and Keyword Overview let you perform detailed local keyword research.
This way, you can easily identify which search terms people use.
2. Track Keywords
Expanding on the previous point, once you have identified relevant keywords, it’s time to incorporate them into your website and track their performance.
Google Analytics can do precisely that.
For instance, the online tool provides valuable insight, such as:
- Your most valuable keywords
- Keywords that are not performing well
- Areas that can be improved
- Keyword visibility
- Search volume of your keywords
- Where your website ranks on search engine result pages (SERPs)
Based on this information, you can monitor your keywords and make improvements.
3. Optimize Your Website for Mobile
Considering how much people depend on smartphones, it’d be a cardinal sin not to make your website mobile-friendly. If you need another reason, know this: 61% of Google searches are performed on mobile.
There are numerous reasons why people would want to visit your website through a smartphone.
For instance, they might be interested in finding out what other clients had to say about your fencing company. Or maybe they want to find your contact details.
Whatever the reason, make it easy for prospects to contact you with a mobile-friendly website.
4. Create Content for The Local Audience
An important thing to keep in mind while crafting content is to keep the local audience in mind.
For example, if you’re writing a blog post titled “Common Fencing Problems,” talk about the issues people in your area face. Sure, it won’t attract the right audience, but remember that’s not your end goal.
Ultimately, you’re after cultivating local leads, and writing personalized content is an excellent way to do that.
It can make a significant impact on your local search rankings.
5. Upload Correct Business Name, Address, & Phone Number (NAP)
If you want search engines to take your business seriously, you’ll need to ensure your company’s name, address, and phone number (NAP) are consistent.
And you have to be really nitpicky with this information.
Say your business name has Inc., LLC, or Co. at the end.
You’ll have to upload this little but crucial detail.
The same goes for your address.
From writing the correct floor number to the street name, everything matters.
In addition to helping Google present your website as authentic, correct NAP information builds a strong brand image.
6. Develop A Strong Social Media Presence
Social media platforms were developed so people could pass the time.
Today, however, they’re much more than that.
Businesses can generate a hefty ROI by using these platforms.
For that reason, it’s imperative that you develop a concrete-like social media presence.
It’ll get your brand noticed and consequently grow your business.
If you’re not sure where to start, try Facebook.
It offers incredible features through which you can reach out to your audience easily.
7. Add Online Reviews
“If you want to enjoy the rainbow, be prepared to endure the storm.”
This quote perfectly sums up online reviews.
As a business owner, you can’t please every client; some will leave a negative review, even if you had moved mountains for them.
While most people would suggest you remove unpleasant testimonials, it would be more useful if you responded to the review right then and there.
You can apologize to the reviewer and ask them to send details about their experience.
This way, if your services were as unsatisfactory as they claimed, you’d have a chance to right your wrong.
Once other people see this interaction, they’ll think of your brand as considerate and thoughtful.
Ready To Conquer the Local Market?
Despite what anyone promises, improving local SEO isn’t an overnight thing.
You’ll need to implement effective strategies and be patient with them.
And if you need a hand with that, consider making use of the tips mentioned in this blog.
They’ll prove immensely helpful in nudging your fencing business in the right direction.
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