When businesses list themselves on Google My Business (GMB) Profile, they must mention the correct business name, address, and contact number. This is important because potential customers contact businesses using the information provided. Therefore, (Name, Address, Phone) NAP consistency is important in Local SEO and GMB optimization. Businesses should have consistent NAP information so it can count toward local SEO in the Google search results. In this article, you will learn about the importance of NAP consistency in local SEO.
What is NAP Consistency?
NAP is an acronym for Name, Address, and Phone. NAP consistency means that basic information like the business’s official name, physical address, and contact number should be consistent. The information is required when listing businesses in the Google My Business (GMB) Profile. This information is important because, without NAP, customers cannot contact a business. This information has to be consistent in all business listings, local directories, social media profiles, and websites. It is a core element in the local SEO strategy.
Importance of NAP Consistency
Increased Reliability
Google’s algorithm can skin through all the information about any business. Google looks at accurate business information in its local search results for better user service. If NAP Consistency exists in your GMB profile, Google Maps listing, online directories, and website, Google trusts the business. Because in a contrary case, if a business has inconsistent NAP information, Google gets confused about lesser reliability and lower SERP rankings.
Google 3-Pack Rankings
NAP consistency is an important factor in the Google 3-pack rankings. It shows Google’s algorithm that a business provides consistent and accurate information throughout. It works for GMB optimization, and when the business listings are optimized, the business is more likely to appear in the Google 3-pack rankings.
Customer’s Trust
With consistent NAP information all over the listing and website, a business showcases seriousness. When potential customers see that the information is correct and consistent everywhere, they are more likely to trust it. They consider that the businesses have a professional online presence. Thus, this creates a positive brand image. With inconsistent information at different places, customers feel confused about trusting a business. So, ensure your NAP information is the same everywhere, as it appeals to customers.
Increased Profits
If your business has NAP consistency online, customers rely on accurate information. They will likely trust a business and contact or visit in person to get their services and purchases. Therefore, with consistent information, they get more customers. This results in increased sales and revenues for the business through local SEO services.
Conclusion
Having consistent NAP information is important for all online businesses. It affects online visibility, and Google 3-pack rankings increase online reliability, build customer trust, and increase profits. Businesses can get all these benefits through GMB optimization for Local SEO. So, businesses should ensure accurate and consistent NAP information everywhere. If there are any updates on contact number, name, or address, they should be updated everywhere so as not to create any confusion and lose local rankings.
To get the best local SEO services in Austin, book a consultation with YourLeadPartners.
